Vitux AS and SFI Health join forces to support even more children diagnosed with ADHD
ConCordix Smart Chews, the natural melt-in-your-mouth format with tremendous capacity, is making it possible for SFI Health to add kid-friendly chewables to its Equazen Pro medical food for ADHD support in kids and teens. This news comes as SFI Health prepares to launch Equazen® Pro, which is also offered as a soft gel, at 4,200-plus CVS locations throughout the US.
“Equazen Pro is the first mass-market product to feature Smart Chews, which will appear on the label as natural fruit-flavored Jelly Chews,” says Vitux AS Senior Vice President Sales and Marketing Marc Van Maris. “We are particularly proud to be entering CVS in conjunction with SFI Health because both of our organizations are built on evidence-based science and intent on raising the standards in our respective categories.”
With their unique jelly-like matrix, ConCordix Smart Chews are already well proven in the natural products industry. In addition to their large capacity, they have gained fast acceptance for their enhanced bioavailability; clean label (they are free of synthetic colors and common allergens, contain fish, and are non-GMO with no added sugar); and single-serving blister packs that preserve freshness and odor transfer.
ConCordix technology is designed to mirror the way we eat food, which includes chewing, swallowing, and digesting. It delivers tiny oily droplets of nutrition stabilized in an emulsion, similar to how fatty acids are stored in fish. These tiny droplets increase contact surface in the digestive system, increasing absorption and bioavailability.