Communications

December 8, 2025

The New Standard in Daily Supplement Compliance:
Inside the Concordix Advantage

Even the strongest supplement formulas can’t deliver results if consumers don’t take them consistently. For brands, this isn’t just a consumer issue—it impacts satisfaction, perceived efficacy, repeat purchase, and long-term loyalty.

Traditional dosage forms create barriers:
• Pills can be difficult to swallow
• Gummies often rely on sugar, stick to teeth, or degrade quickly
• Omega-3 formats frequently carry a lingering fishy aftertaste

These everyday frictions add up, and consumers often stop taking their supplements. Concordix® was created to solve this problem at the format level.

Turning Daily Dosing Into a Positive Habit

Born from Norwegian innovation, Concordix® merges advanced nutrition science with real-world consumer research, creating chews people genuinely enjoy—and consistently return to. What began as a breakthrough in omega-3 delivery now powers an entire portfolio of concepts spanning multivitamins, immune support, and targeted health formulas in this consumer-preferred format.

Consumer research, detailed in our Concordix® Compliance White Paper, demonstrated remarkable adherence over a four-week period:
• 99% daily compliance in children
• 100% daily compliance in adults

Caregivers and adults highlighted the same drivers of consistency:
• Clean, natural flavors
• Smooth texture
• No fishy aftertaste
• Hygienic, easy-open packaging

Children even reminded their parents to give them their daily chew—a real sign of habit formation. While the studies focused on omega-3s, the findings reflect the format advantage, not just the ingredient. The same user-focused design applies across the Concordix® portfolio.

Why Consumers Switch — and Why They Stay

Most users stop taking supplements because the format is frustrating. Concordix® eliminates those barriers in ways that keep people engaged long-term:

• Children enjoy the smooth, easy-to-chew texture and fruity taste
• Caregivers appreciate the clean ingredients, nutritional content, and convenient packaging
• Adults value the ease of consumption, fruity taste, portability, and freedom from aftertaste or digestive discomfort

These improvements translate into real commercial outcomes for brands:

• 84% of caregivers and 81% of adults would definitely or likely purchase again
• 74% of caregivers and 84% of adults would recommend the product
• 58% of caregivers became more willing to pay a premium after the study

When barries like taste and texture are eliminated, compliance goes up. And when compliance goes up, satisfaction and loyalty follow.

Science-Backed Design for Better Absorption

At the core of Concordix® is a patented emulsion system that disperses omega-3s and other active nutrients into billions of microscopic droplets, providing numerous advantages:

• Efficient nutrient delivery
• Improved bioavailability of omega-3s (clinically validated)
• High payload capacity for oil-soluble nutrients
• Controlled sensory performance that preserves flavor and texture without relying on added sugar
• Individual blister packs that ensure optimal stability, maintaining consistent potency over the shelf life without relying on preservatives or excessive nutrient overages

Result: a precise, consistent, and consumer-friendly delivery system.

Advancing the Omega-3 Category — and Beyond

For decades, omega-3 supplements forced consumers to choose between potency and enjoyment. Concordix® removes that compromise. Each chew delivers a clinically relevant dose of omega-3s in a format children and adults consistently enjoy.

Users describe the experience as “a treat,” “easy to remember,” and “ideal for travel.” No water, no sticky residue, no aftertaste—just a format designed to fit seamlessly into daily life. Better taste drives better compliance, and better compliance drives better outcomes.

The Future of Supplement Innovation Starts With the User

The next era of supplement performance isn’t just about what goes into the formula—it’s about how effectively the format supports daily use. Concordix® formulations feature this user-focused design across multiple ingredients and health benefits, including:

• Omega-3s for brain, eye, and heart health
• Multivitamins supporting overall wellness
• Targeted health formulas for men’s and women’s wellness
• Children’s supplements supporting healthy growth and development

For brands, this creates a scalable platform to build more user-friendly, habit-forming products—with the data to back it.

Experience the Concordix Difference

Concordix® chews combine advanced delivery, superior taste, and scientific precision to transform the supplement experience.

Discover how this technology is setting new standards for supplement design and helping people stay on track—not only with omega-3s but across the full Concordix® range. Learn more!

 

Explore Concordix Formulations

Download the Compliance White Paper